Marketing SEO

To be effective, multilingual websites need much more than an excellent translation.  They will need to be culturally localized and advertized in search engines with keywords / metatags that are really used by that particular culture when they are looking for a determinate product.

The localization of your meta information and keywords is a very important piece of the puzzle.  You can have the most wonderful page in the world, but it will not bring you business if no one can read, understand or find it!

It is very important to emphasize that keywords do not translate literally.

TechLink International has SEO employees all over the world, who will localize and apply the correct keywords and place them on the correct search engine.

Our procedure uses the English keyword family only as a guideline. The keyword analysis for placement in a foreign language search engine is performed by a qualified native SEO technician, not just by a translator, no matter how qualified the translator might be.

For example, if an American couple is planning a trip to Rio de Janeiro, one of the most famous tourist attractions would be the Christ Redeemer Statue; however, the Brazilians would know this statue as “Corcovado.”  However, sometimes keywords cannot be translated at all.  For example, in Brazil, tennis shoes are known as tennis shoes.

These are examples of how keywords will need to be localized in order for your sales to be successful.

We can list many more examples. It takes much more than just being bilingual to have a successful SEO campaign. It is necessary to team up with native, experienced, qualified keyword analysts who are fully in tune with the algorithms of their mother tongue.

Links involve manual submissions to directories, submission of articles, press releases, social networking, and developing a presence on blogs and forums.  None of these actions are done by software; all are by a specialized technician through manual labor.  From the ground up, it generally takes at least one qualified person full time for several months to develop a satisfactory link effect.